Why Google Analytics?
Google Analytics is an exceptionally important tool to keep your business growing. After all, you need to know your stats to improve them, and Google Analytics shows your metrics over time. It tells you about who is visiting your site, how many people are visiting, how many of them are active, whether visitors are new or returning, how they found you, how long they’re staying, what they’re doing on your site, and their demographics. It can also let you know how you’re doing in search engines, what keywords lead to your site, what content your visitors like best, how your social media strategies and promotions are performing, whether or not you’re getting conversions, and what devices are being used to view your website.