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Do you provide continuous marketing services?Yes, we offer ongoing marketing services through retainer contracts or long-term relationships. Based on your retainer level, we will apply a blended agency rate of $50, $75 or $100 per hour. The minimum monthly commitment starts at $1,000, but it can increase depending on the project or marketing plan.
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Do you use contracts or specifications for your business?We use both contract and specification-based models in our business. Our clients can choose the model that suits their project needs and preferences.
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How do you determine which services are best for my business?We take a consultative approach to help you determine which services are the best fit for your business based on your goals, budget, and target audience. We'll work with you to understand your unique needs and recommend the most effective strategies to help you succeed.
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Do you offer any custom or tailored services to meet specific needs?Yes, we understand that every business is unique, and we're happy to offer custom or tailored services to meet your specific needs. Whether you need help with a one-off project or ongoing support, we'll work with you to create a plan that fits your business goals.
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Does my business need digital marketing?In today's digital age, having a strong online presence is crucial for the success of any business. Digital marketing can help your business reach a larger audience, build brand awareness, and drive more traffic and leads to your website. Here are some key reasons why your business may benefit from digital marketing: Reach a wider audience: With digital marketing, you can reach potential customers across a variety of channels, including search engines, social media, email, and more. Cost-effective: Digital marketing is often more cost-effective than traditional forms of advertising, such as print or TV ads, and can be targeted to specific audiences, making it a more efficient use of your marketing budget. Measure and track results: Digital marketing allows you to track the performance of your campaigns and make data-driven decisions to optimize your marketing efforts. Build brand awareness: Digital marketing can help you build your brand and increase your visibility online, making it easier for potential customers to find and engage with your business. Engage with customers: Digital marketing enables you to interact with your customers through social media, email, and other channels, building a deeper and more personal relationship with them. Overall, whether your business is small or large, digital marketing can be a powerful tool for reaching and engaging with your target audience, driving more traffic and leads to your website, and ultimately growing your business.
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Do you provide continuous marketing services?Yes, we offer ongoing marketing services through retainer contracts or long-term relationships. Based on your retainer level, we will apply a blended agency rate of $50, $75 or $100 per hour. The minimum monthly commitment starts at $1,000, but it can increase depending on the project or marketing plan.
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Can you provide examples of successful campaigns you've run for clients in the past?We have three previous & current clients that are from different industries! From the end of last year to present day, we have Cardenas Rentals: A vacation fishing rentals located in Arroyo City, Texas. This client were looking for an agency that could handle their bookings & manage their social media to create leads. We are still working with them & their RIO couldn't be better! LCR-K9 Training of DFW: A Dog boarding / Dog trainer named Brian Back offering his services around the DFW & even other states surrounding Dallas! Brain wanted to create & improve his brand awareness with his company. We have just ended our relationship with Brian but has everything he needs for his goals to be met. Shady Acres RV Park: A RV Park located in Cleburne, Texas. This client were also trying to create brand awareness the right way because of their terrible experience with a previous agency. After revisions, we are on the right path of progression & Estrada Marketing is still working with this client. We also do have some Case Studies to show these client's progression & analytics throughout their journey.
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What kind of marketing efforts do you specialize in?We specialize in a wide range of marketing efforts, and we offer a comprehensive suite of services to help our clients achieve their marketing objectives. Some of the key areas that we specialize in include: Digital marketing: We help our clients develop and execute digital marketing strategies that include social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. Branding and creative services: We work with our clients to develop their brand identity and messaging, including logo design, website design, and copywriting. Marketing automation: We help our clients set up and execute marketing automation campaigns to streamline their marketing processes and improve their efficiency. Analytics and reporting: We provide our clients with in-depth analytics and reporting to help them understand the performance of their marketing efforts and make data-driven decisions. Overall, we are a full-service digital marketing agency that can help our clients achieve their marketing objectives across a wide range of channels and platforms. Visit our Services Page for other services we may offer!
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How often will I receive updates on my campaigns?We typically provide regular updates on a monthly or quarterly basis, depending on your preference. We're also available for ad hoc calls or meetings as needed to discuss campaign performance or make adjustments.
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How do you onboard new clients?We start by scheduling a consultation call to learn more about your business and discuss your goals. From there, we'll create a proposal outlining our recommended services and pricing. Once you approve the proposal, we'll begin onboarding you as a client and developing a strategy to achieve your goals.
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What does the strategy development process look like?Our strategy development process typically involves a deep dive into your business, including your target audience, industry, and competition. We'll conduct research, analyze data, and work with you to create a comprehensive plan to achieve your goals.
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Who is responsible for creating the content your agency provides?Our agency has a team of experienced content creators and copywriters who are responsible for developing the content that we provide to our clients. We believe that high-quality content is critical to the success of any marketing strategy, and we take great care to ensure that the content we create is engaging, informative, and aligned with our clients' brand and messaging. Our content team works closely with our clients to understand their brand, target audience, and marketing objectives, and develops a content strategy that aligns with these factors. Depending on the needs of our clients, we may create a variety of content types, including blog posts, social media posts, case studies, infographics, and more. We also ensure that our content is optimized for search engines and designed to drive traffic and engagement. We use a variety of tools and techniques to research keywords, identify content gaps, and ensure that our content is well-structured and easy to read. Overall, our content creation process is collaborative, and we work closely with our clients to ensure that the content we provide meets their needs and exceeds their expectations.
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How much involvement is required from the business?The level of involvement required from the business can vary depending on the nature and scope of the marketing project. In general, we work closely with our clients to ensure that they are involved in the process to the extent that they are comfortable with and that their feedback and input are taken into account at every stage of the project. At the outset of a project, we typically conduct an in-depth discovery phase to understand our clients' business, brand, target audience, and marketing goals. During this phase, we may ask our clients to provide information such as brand guidelines, customer personas, or existing marketing materials to inform our strategy and ensure that we are aligned with their brand and messaging. Throughout the project, we keep our clients informed of our progress and provide regular updates on our activities and results. We may also request feedback or input from our clients on various aspects of the project, such as content development, campaign messaging, or creative design. Ultimately, the level of involvement required from the business will depend on the scope of the project and the needs and preferences of our clients. We understand that our clients are busy running their businesses, and we strive to minimize the time and effort required from them while still keeping them informed and engaged throughout the project.
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What metrics do you use to measure success?We use a variety of metrics to measure success, depending on the specific service or campaign. Some common metrics we track include website traffic, conversion rates, ROI, and customer acquisition cost.
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How do you handle changes to project scope or budget?We understand that sometimes project scope or budget can change during the course of a project. If this happens, we work with clients to re-evaluate the scope and budget and adjust our services accordingly. We will provide a revised quote and timeline for the project based on any changes to the original scope or budget.
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What is your pricing model?At Estrada Marketing, we offer a blended agency rate based on the level of retainer. Hour commitments minimums per month start at $1,000 and can go up according to the project or marketing plan. Our blended agency rate varies based on the level of retainer, with rates of $50, $75, or $100 per hour. We work with each client to determine the appropriate level of retainer and service package based on their specific needs and budget. For an Al La Carte Menu, click here!
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Can you provide a breakdown of the costs involved in a typical project?At Estrada Marketing, we understand that transparency and communication are key to building strong relationships with our clients. For each project, we offer a customized quote that takes into account the specific needs and goals of the client. The cost of a typical project will vary depending on factors such as the scope of work, timeline, and level of service required. We offer a blended agency rate based on the level of retainer, with rates of $50, $75, or $100 per hour. Hour commitments minimums per month start at $1,000 and can go up according to the project or marketing plan. Our team works closely with each client to determine the appropriate level of retainer and service package based on their specific needs and budget. We believe that transparency in pricing is important and we are always happy to provide a detailed breakdown of the costs involved in each project before starting work.
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How do you measure the results of your marketing efforts?Measuring the results of our marketing efforts is a critical part of our process, as it allows us to track our progress and make data-driven decisions to improve our strategies. We use a variety of metrics and tools to measure the effectiveness of our marketing efforts, including: Key performance indicators (KPIs): We work with our clients to define and track specific KPIs that are relevant to their goals and objectives. These could include metrics such as website traffic, lead generation, conversion rates, or customer acquisition costs. Analytics and reporting tools: We use a variety of tools to track and analyze website and campaign performance, including Google Analytics, social media analytics, email marketing analytics, and more. Heat mapping: We use heat mapping to see how users are interacting with our clients' websites, identifying areas of high engagement and drop-off. Customer feedback: We gather feedback from customers through surveys, reviews, and social media to understand how they perceive our clients' brand and marketing efforts. By using these metrics and tools, we are able to gain insights into the performance of our marketing efforts and optimize our strategies to achieve the best possible results for our clients. We provide our clients with regular reports and updates to ensure they are fully informed on the progress and results of our marketing campaigns.
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How do you adapt your strategies based on results?We regularly review campaign results and adjust our strategies based on what's working and what's not.
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What benchmarks should I expect for my industry or niche?Benchmarks can vary widely depending on your industry and niche, but we'll provide guidance and insights based on our experience working with similar clients.
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How long does it take to see results from digital marketing campaigns?The time it takes to see results from digital marketing campaigns varies depending on the services you choose and the specific goals you're looking to achieve. We'll work with you to set realistic expectations and provide regular updates on your campaign's progress.
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Can you guarantee specific results or outcomes?While we can't guarantee specific results or outcomes, we'll work tirelessly to optimize your campaign and achieve the best possible results.
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What KPIs do you use to measure success?We use a variety of KPIs to measure success, including website traffic, conversion rates, search engine rankings, and more. We could use Meta Business Suite for Facebook & Instagram insights to Google Analytics as well as Hotjar to figure out how customers navigate client sites. These are a few platforms we use to ensure we collect KPI and create reports for our clients.
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How do you handle issues or support requests?If any issues or support requests arise, we'll work quickly to resolve them and keep you informed every step of the way.
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How do you communicate with clients?We communicate with clients via email, phone, or video chat, depending on your preference.
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How quickly can I expect to hear back from you?We strive to respond to all inquiries within 24 hours, though response times may be longer during peak periods.
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Who will be my main point of contact?Your main point of contact will depend on the specific project and services you choose, but we'll ensure you always have a direct line of communication with a member of our team.
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What sets you apart from other digital marketing agencies?What sets us apart from other digital marketing agencies is our unique blend of creativity and technical expertise. Our team includes talented creator, copywriter, and marketer who work collaboratively to create compelling campaigns that deliver results. We are growing exponentially and will be adding to our team of creatives with time.
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What is your company's mission and values?Our mission is to help small businesses and entrepreneurs achieve their digital marketing goals through innovative and effective strategies.
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How long have you been in business?Estrada Marketing has been in business for about 2 years and has served clients across a wide range of industries and niches
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Who is responsible for creating the content your agency provides?Our agency has a team of experienced content creators and copywriters who are responsible for developing the content that we provide to our clients. We believe that high-quality content is critical to the success of any marketing strategy, and we take great care to ensure that the content we create is engaging, informative, and aligned with our clients' brand and messaging. Our content team works closely with our clients to understand their brand, target audience, and marketing objectives, and develops a content strategy that aligns with these factors. Depending on the needs of our clients, we may create a variety of content types, including blog posts, social media posts, case studies, infographics, and more. We also ensure that our content is optimized for search engines and designed to drive traffic and engagement. We use a variety of tools and techniques to research keywords, identify content gaps, and ensure that our content is well-structured and easy to read. Overall, our content creation process is collaborative, and we work closely with our clients to ensure that the content we provide meets their needs and exceeds their expectations.
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Are there any legal requirements I should be aware of?We advise our clients to be aware of any legal requirements related to their industry, such as specific regulations regarding the use of customer data or advertising practices. We stay up to date on industry best practices and legal requirements and can provide guidance and recommendations to our clients as needed.
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What steps do you take to protect my data and privacy?At Estrada Marketing, we take data privacy and protection seriously. We have implemented industry-standard security measures to safeguard our clients' sensitive information. We use secure servers, encrypted data transmissions, and regularly update our software and hardware to protect against any security breaches.
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Are you GDPR compliant?Yes, we are GDPR compliant. We understand the importance of protecting personal data and have implemented GDPR regulations throughout our organization. We have updated our policies and procedures to meet GDPR requirements, such as obtaining proper consent, processing data securely, and providing individuals with the right to access and delete their data.
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Who owns the intellectual property for the campaigns you create?Our policy is that our clients own all the intellectual property rights to the campaigns we create. This includes any creative assets, designs, and content that we develop for them. We understand that our clients invest a lot of time and money into their campaigns, and we want to ensure that they have full ownership and control over their intellectual property.
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Email me at Alex@Estrada.Marketing
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