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  • Alex Estrada

Dimension & Size Guide for Social Media

Updated: May 13


As social media continues to dominate the marketing landscape, it's essential to know the correct aspect ratios for each platform. The right aspect ratio ensures that your content looks its best and is optimized for each platform's algorithm. Here is a guide to help you navigate the dimensions and size of social media posts.


Instagram Post Size 1080 x 1080px

Instagram Post Size


For square posts on Instagram, the recommended size is 1080 x 1080 pixels, with an aspect ratio of 1:1. If you're posting a landscape photo, the ideal size is 1080 x 608 pixels, with an aspect ratio of 16:9. For vertical posts, the recommended size is 1080 x 1350 pixels, with an aspect ratio of 4:5.

Linkedin 1200 x 1200px

LinkedIn Post Size


The recommended size for LinkedIn images is 1200 x 1200 pixels, with an aspect ratio of 1:1. Keep in mind that LinkedIn also has a maximum file size of 8MB.


Facebook Post Size 940 x 788px

Facebook Post Size


When posting an image on Facebook, the recommended size is 940 x 788 pixels, with an aspect ratio of 1.91:1. For cover photos, the recommended size is 820 x 312 pixels, with an aspect ratio of 2.6:1.


Pinterest Pin Dimensions 1000 x 1500px

Pinterest Pin Dimensions


Pinterest is known for its vertical pins, so the recommended size is 1000 x 1500 pixels, with an aspect ratio of 2:3. For standard pins, the recommended size is 1000 x 1000 pixels, with an aspect ratio of 1:1.


TikTok Dimensions 1080 x 1920px

TikTok Dimensions


TikTok videos are best viewed on mobile devices, so the recommended size is 1080 x 1920 pixels, with an aspect ratio of 9:16. Keep in mind that videos on TikTok are limited to 60 seconds.


Google Business Dimensions 720 x 720 px

Google My Business Post Image Size


When uploading an image to your Google Business profile, the recommended size is 720 x 720 pixels, with an aspect ratio of 1:1.



Social Media Feed and two women looking over a laptop

Dimensions for Social Media - Future Updates


Creating social media posts with the right aspect ratio is crucial for brands looking to make an impact on their target audience. By following the recommended dimensions and size for each social media platform, businesses can ensure their content looks visually appealing and engaging.


At Estrada Marketing, we understand the importance of creating effective social media posts that resonate with your audience. We also know that these dimensions for social media are constantly updating. Contact us today to learn how we can help you develop a winning social media strategy that includes optimized content for each platform.




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