As social media continues to dominate the marketing landscape, it's essential to know the correct aspect ratios for each platform. The right aspect ratio ensures that your content looks its best and is optimized for each platform's algorithm. Here is a guide to help you navigate the dimensions and size of social media posts.
For square posts on Instagram, the recommended size is 1080 x 1080 pixels, with an aspect ratio of 1:1. If you're posting a landscape photo, the ideal size is 1080 x 608 pixels, with an aspect ratio of 16:9. For vertical posts, the recommended size is 1080 x 1350 pixels, with an aspect ratio of 4:5.
The recommended size for LinkedIn images is 1200 x 1200 pixels, with an aspect ratio of 1:1. Keep in mind that LinkedIn also has a maximum file size of 8MB.
When posting an image on Facebook, the recommended size is 940 x 788 pixels, with an aspect ratio of 1.91:1. For cover photos, the recommended size is 820 x 312 pixels, with an aspect ratio of 2.6:1.
Pinterest is known for its vertical pins, so the recommended size is 1000 x 1500 pixels, with an aspect ratio of 2:3. For standard pins, the recommended size is 1000 x 1000 pixels, with an aspect ratio of 1:1.
TikTok
TikTok videos are best viewed on mobile devices, so the recommended size is 1080 x 1920 pixels, with an aspect ratio of 9:16. Keep in mind that videos on TikTok are limited to 60 seconds.
Google Business
When uploading an image to your Google Business profile, the recommended size is 720 x 720 pixels, with an aspect ratio of 1:1.
Creating social media posts with the right aspect ratio is crucial for brands looking to make an impact on their target audience. By following the recommended dimensions and size for each social media platform, businesses can ensure their content looks visually appealing and engaging.
At Estrada Marketing, we understand the importance of creating effective social media posts that resonate with your audience. Contact us today to learn how we can help you develop a winning social media strategy that includes optimized content for each platform.