More about Managing Google My Business

Why do I need someone to manage my GMB?

1. To Get Higher Rankings—this is always a desired outcome because higher rankings will give you increased reach, driving more customers to your business, and to achieve it you have to actively manage your GMB page, which you as a business owner may not have time to personally do.
2. To share updated information—this is a massive advantage of actively managing your GMB page. When potential customers make local search queries, they look for things like directions, photos, opening hours, closing hours, and more. While your local business is listed online, it’s important to keep all that information updated. Failure to do so will create a negative reputation for your brand.
3. To promote your latest offers and deals—sharing these details with potential customers is a great way to increase reach and interest in your brand.
4. To engage with customers—this is the best way to increase your chances of conversion, and constantly engaging customers isn’t something you as a business owner likely have time to do yourself, but someone hired to do so can handle them all day long. This engagement includes things like asking for reviews and subsequently responding to them, as well as answering questions customers may have.
5. To check analytics—this is absolutely vital to the success of your business on a local scale, because it’s how you check the performance of the SEO you have implemented into your GMB page. GMB provides a lot of information about how customers find and interact with your listing, as well as a number of other detailed statistics. Your time is better spent on other aspects of your business, though, and these stats can be expressed to you through your GMB manager’s reports.
6. Manageability—while GMB isn’t exceptionally technical, it can be rough for beginners and small business owners who already have a lot on their plate. You can, of course, always check your GMB dashboard to see all of your data yourself, but allowing someone else to take over the management for you will save you valuable time in the long run.

Other questions you might have

How do l manage my Google Business listing?

To manage your Google Business listing, verify your ownership through Google My Business, then update your business information, add photos, respond to reviews and create posts. Keep your information current and respond promptly to customer inquiries to maintain a positive online reputation.

Why do agencies need access to GMB pages?

Manage your client’s business information in bulk and through the Business Profile API (if applicable). Make sure your clients can read and reply to customer feedback. Use Insights to understand how customers interact with your client’s business profiles across the web. Manage user access to specific profiles or profile groups. Access customer support that’s specialized for third party agencies.

How often should I post on GMB (Google My Business)?

GMB posts expire after 7 days by default, so if you don’t add new content regularly, prospective customers won’t be getting any new information on your business. Google also prioritizes pages that are updated often, so posting diverse content daily is a great way to maintain a high ranking. If you don’t have someone dedicated to creating content for you, create a schedule that is more suitable to your ability. You can usually repurpose content you post on other social media platforms like Facebook for these posts to help. Posting once a week can also be beneficial as it will only highlight the most important news, events, and promos. Expired posts are still accessible directly through your page, but they won’t show up in search results.

Do I need reviews to rank on Google Search?

Yes, Google Reviews help your local search rankings considerably.

What makes a Google review most relevant?

Review length—200 characters or longer is preferable. Specificity—this is related to length, but the more specific a review is, the more useful it is both to the business and other customers. Local—reviewers with a lot of experience can become Local Guides on Google and are considered experts in the field of business judgment. In Google’s eyes, reviews written by these Local Guides are feedback to be trusted. Incorporating keywords—keywords generally increase relevancy rankings, and Google will turn up reviews for places with the keywords a customer would search when looking for a specific business. Photographs—photos are always helpful to prospective customers, and build trust between the reviewer and the reader because there is photographic evidence of the reviewer actually having the experience they’re writing about and, therefore, the right to form the opinion they did. Google finds these sometimes rare reviews most relevant.

Managing takes too much time off your busy schedule, let us do that for you!

You might think it’s as simple as entering your business name, address, and phone number and calling it a day – but that couldn’t be farther from the truth. There are so many different elements involved in a full optimization of your GMB listing – including but not limited to adding photos, Q&A’s, services, categories, and reviews. And it’s not just a one and done thing, either – Google wants you to regularly (as in weekly) be updating and optimizing your GMB listing.

It sounds like a lot because it is!

You got bigger fish to fry to get in contact with us today.

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