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  • Alex Estrada

Brand Kit building

How to build a brand kit on Canva

Learn how to create a centralized location for a client's brand information with this step-by-step guide. A brand kit serves as a one-stop-shop for logos, color palettes, fonts, photos, graphics, and icons, helping clients and marketing teams stay organized and access necessary materials with ease.

The Importance of a Brand Kit for Clients and Marketing Teams

A brand kit provides a centralized location for a client's brand information, making it easy for marketing teams to access necessary materials and maintain consistency across all branding efforts.

Making a Kit

To begin setting up a brand kit, navigate to the left-hand menu on the Canva home page and select "Brand Hub." From there, you can add a new brand kit, name it after your client's business, and start organizing all the necessary elements.

Brand Kit

After naming your brand kit, your screen will display the different aspects of the kit such as logos, colors, fonts, photos, graphics, and icons. This will help you keep track of all the important elements of your brand kit in one place.


Importing your business logo into the brand kit is a straightforward process. You can import various logo versions, including transparent backgrounds, different colored ones, or condensed versions that you create.


Canva makes it easy to select and customize color palettes for clients. You can use the white circle slide to adjust the color and even manually type in a color hex code.


Canva's "fonts" section provides options for selecting font types for your company. You can also choose different text styles such as subtitles, headings, subheadings, body, and quotes, and even upload custom fonts if Canva doesn't offer a suitable option.

Photos, Graphics, Icons

The Visuals section of your brand kit allows you to upload and organize all visual elements, including photos, graphics, and icons.

Creating a brand kit on Canva can greatly improve the professionalism and organization of your client's branding efforts. By following these simple steps, you can create a centralized location for all the necessary elements of a brand kit, making it easy for both clients and marketing teams to access and maintain consistency in branding.

Start building your own brand kit today with Canva's easy-to-use Brand Hub feature! Sign up for a free account and follow our step-by-step guide to organize all your client's brand assets in one place. With Canva's powerful design tools, you can create custom logos, color palettes, fonts, photos, graphics, and icons that truly represent your client's brand. Try it out now and elevate your branding game!


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