More about Email Marketing | Estrada Marketing

Why do I need Email Marketing?

Build up customer enthusiasm
Email marketing is very effective in generating customer interest. When done right, a newsletter is cost-effective, fast, and simple way to keep customers informed on (and excited about) new product launches or new promotions.
Enhance customer loyalty
Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer.
Better customer outreach
Email marketing has greater chances of being seen, compared to social media updates where they can miss out announcements and just scroll up their news feeds. With a few clicks, emails can be sent to thousands of users. Those users are free to read at their own convenience- whether online or offline.
Easy to maintain and inexpensive
As mentioned earlier, email marketing is cost-effective and is relatively easier and cheaper to maintain. Email marketing services such as MailChimp or ActiveCampaign have simplified the process, allowing for greater automation and customization.

Other questions you might have

How much does email marketing cost?

Depending on the platform, number of subscribers and other factors, a small to mid-size business can expect to pay $9 to $1,000 per month on email marketing. Get more information about cost by platform here: https://www.capterra.com/email-marketing-software/pricing-guide/

How to measure email marketing success?

Create a measurement plan Find the right email marketing KPIs for your business See how your emails impact your business overall The key to evaluation is doing more than simply measuring something; it is about drawing insights from the metrics and applying them in valuable ways.

What is a good click rate for email marketing?

It depends on your niche and industry. To read more about the average email marketing campaign stats of Mailchimp customers by industry, click here. https://mailchimp.com/resources/email-marketing-benchmarks/

What is a soft bounce in email marketing?

A soft bounce occurs when an email is sent to a recipient's mail server but bounces back undelivered before it gets into the inbox.

What is a hard bounce in email marketing?

A hard bounce happens when an email address is invalid. If you receive a hard bounce, it might be because the recipient's email address has been removed from our target audience.

How long should a marketing email be?

According to one study, the ideal length of an email marketing message is 50 to 125 words. Typically, responses to emails with brief copy (50-75 words) were higher than those with longer messages (125-word range).

What are some of the advantages of direct email marketing?

Cost-effective Permission-based Flexible design Scalable Personalization & Segmentation Shareable Conversion and Increased Sales Measureable Benchmark A/B Test of subject lines and audience segments Test before you send Less intrusive Environmentally-friendly Time-saving Real-time marketing

Does Squarespace have email marketing?

Squarespace Email Campaigns provide a free trial, but the four available monthly plans cost between $5 and $48 per month when paid annually.

What is the best email marketing app for shopify?

Shopify's native email marketing tool lets you create, run, and track email campaigns. Using highly customizable templates and existing brand assets from your store, creating your next marketing campaign is easy.

How to use mailchimp for email marketing?

Learn how to develop a strategy for an effective email marketing campaign by learning the basics of Mailchimp and some best practices. https://mailchimp.com/resources/email-marketing-field-guide/

Does Wix offer email marketing?

Yes. Wix's email marketing services help you engage your audience and drive traffic to your website.

Email Marketing is time-consuming, let us do it for you!

One of the benefits of email marketing is that it allows you to reach a more targeted audience. Email marketing gives you more control over what kinds of information you are sending out and when it will be sent.
This ONE benefit cannot compare to the other amazing things email marketing could do for your business so allow us to lead the way.

Get in contact with us today to get started!

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