Why do I need a Logo?
To Stand Out—logos are meant to help you stand out from every other business that does the same thing as yours. A good logo can lead you to success instead of condemning you to obscurity. Look at what your competitors are doing, and aim for a more unique theme for your logo. A logo service or professional designer will always produce a more successful logo. Your logo is everyone’s first impression of your business, and first impressions count in branding. Get in touch with us for a custom logo.
To Deliver Your Message—your logo will be displayed on everything related to your business; cards, billboards, online pages, social media accounts, etc. Delivering the right message to your audience via your logo is crucial to a successful business, so think carefully about what you want your logo to convey.
To Illustrate Key Benefits—you must use your logo to showcase what you’re selling, and that will cause clients to flock to you. There are many different types of logos, from pure textual ones to intricate visual designs and everything in between, and each type on that spectrum will show what you are offering differently. The most successful logos immediately convey what a business is about.
To Boost Branding—your branding should match up with your advertising and marketing strategy across all platforms, and your logo is the single most important part of your brand identity. A strong logo will be the backbone of a familiar brand.
To Define Your Business—the design of your logo will ultimately tell the story of your success, or can cause you to fall into obscurity. Your clients don’t know you or your business yet, but your logo will help you connect with them and tell the world what your new business is about. From the moment you get your first customer, your logo will help define your business. Invest in your logo and it will bring you the business you deserve.
To Define Your Target Audience—a good logo will also define who you are speaking to, and convey that audience clearly. By defining that audience, they will be drawn to your business. Your logo should feel familiar to them without being obscure. Customers connect with brands that share similar values, and your logo should express your values to your target audience.
To Build Credibility—if you seem to know what you’re doing, your customers will trust you more; this is a basic fact of business. A strong logo is one of the most important factors to prove your credibility. Because your logo design will set the tone for all of your branding, you need to consider the overall image of your business.
To Enhance Customer Loyalty—with a good logo in your arsenal, your business is more likely to garner repeat customers and increase customer loyalty. If they have marketing collateral from previous interactions with your business, they will think about your business more, and therefore be more likely to return.
To Introduce New Products—a strong and recognizable logo is a great way to introduce new products into the market. When you put your logo on a new product, you put the benefits of your branding on it. When customers see a logo they trust, they will be more likely to try a new product.
To Increase Profitability—startups and small businesses have to pay close attention to their budgets, and deciding where to invest is crucial because different facets of development will yield different returns. Any successful business plan includes the creation of a strong logo with consistent branding, and that initial cost is worth the future boosted profitability.
To Outpace Competition—if you aren’t investing in the best logo you can afford, your competitors will be, and they will push you right out of the spotlight. Strong branding is the best way to stay ahead of the competition and earn yourself a bigger market share. There are only so many ways to convey a strong business message to a specific audience, and you have to make sure your message is clearer than your competitors’.
Other questions you might have
How to do a logo design for free?
There are several free programs and guides you can use to design a logo yourself if need be, such as Canva and Wix, but hiring a professional designer or marketing company to make your logo is always worthwhile.
How to design a logo?
Sell your brand story first, then your product. Consumers today are more interested in your story than the exquisite features of your product, so before you start creating a logo, take some time to create your brand story. Stop thinking about what you do and focus on why you do it instead. This will get translated into the components of your logo. Spend some time studying your competitors, even if this seems like an odd way to begin. The point of this is to give you a different insight into your industry, though you can’t get stuck on your immediate list of competitors. The more you study, the more inspiration you’ll find. Look for inspiration around you, but don’t limit yourself to just logos—there’s inspiration to take from everything in your surroundings. When you actively look for inspiration, you find it in the most unexpected places. You’ll start to notice how different colors and fonts evoke different emotions. Once you immerse yourself in the logo design process, you won’t have to actively look for inspiration anymore as long as you keep your eyes and mind open. Take to heart the characteristics of a good logo. Knowing how to design a logo according to design principles takes a lot of effort. You also need to make sure your logo is timeless, something that will resonate with your audience, simple, and versatile—remember, your logo will be used in both print and digital media. Be mindful of your color palette and fonts. Your logo will probably be printed on both light and dark backgrounds, so make sure you have a version colored for either possibility. Fonts are just as important, and will say a lot about your business. Take a break from your logo. Once you have a final design chosen, don’t look at it for at least a few days. You’ve been very immersed during the design process up until now, and you need a break to look at your outcome with fresh eyes. This will make spotting any necessary changes easier. Refine your choice. Once you’ve received the final and revised version of your logo, share it around with friends, family, colleagues, and members of your target audience. Check if it speaks to them, and whether or not it’s memorable. With this feedback, you can see how you want to move forward.
How much does a Logo Design cost?
It depends on the designer, their experience, and the platform. For example, Fiverr and Canva are cheaper options. With us, we could design a logo under a strategy to ensure we deliver that dream logo that works for your business.
Do’s and don’ts of logo design:
Do’s: Research and define your audience Pay attention to legibility Plan your logo to be scaled Design logo variations Use color theory and color psychology Make it simple Choose your fonts wisely Don’t’s: Make it too detailed Change your logo constantly Copy other brands Follow trends too closely Be too literal Use too many fonts Forget about white space
How to choose a logo design?
Consider how you plan to use your logo—the more applications you want your logo for, the more versions you will end up needing, so go for the most versatile option to cut down on versions for different applications. Think hard about the style, and how it matches your business niche. Something lighthearted and whimsical might not be appropriate for an accounting firm, but perfect for a bakery. Consider your company’s philosophy and your target audience. Your logo should have a uniqueness that’s all its own, so when choosing a logo design make sure you do your homework and see what else is out there. You need to pick a logo that’s original and will stand out from the crowd within your industry.
Do graphic designers make logos?
Yes! Some graphic designers specialize in logos. Contact us for your custom logo today. With a graphic designer on our team, we could plan and structre the logo for you & keep you updated through the journey to ensure we focus on the right message to deliver for your business.
Having a hard time designing your own logo for your brand?
A well-designed logo builds trust by validating your professionalism and get's people to stick around. It tells potential clients who you are, what you do, and how that benefits them.
Get in contact with us today to get started on a plan to make sure designing your logo goes well!