Why do I need to create Social Media?
Cost management and customer reach—social media marketing requires research, planning, and strategic execution in order to be effective, and is the reason successful social media campaigns are so deceptive; they seem simple, but that’s only because a team of professionals put in time and effort to make it appear that way. One of the greatest benefits of social media marketing is how much easier it is to manage the costs than traditional advertising, and is a surer guarantee that you will see a return on your investments. All social media platforms offer specifically targeted advertising options so that only your potential customers will see the advertising you paid for.
Drive traffic, boost SEO, and differentiate your brand—innumerable things determine a website’s SEO, but social media is playing an increasingly relevant role in determining how popular yours will be with search engines. Steady traffic is imperative for ranking well, and social media is the best way nowadays to get a consistent stream of visitors to your website.
Change marketing to match a demographic change—young people react very differently to advertising these days than previous generations did.
Customer service and brand loyalty—social media gives you the rare opportunity to connect with your customer base in real-time. If your customer takes issue with a product or service you provide, they can contact you directly about the problem through social media and give feedback on your product. Having interactions like these with your customers satiates their concerns, but shows other customers that you care about them and are willing to work with them to provide the best customer experience. Social media also allows your followers to stay current with your company, and having a customer following your page see your posts on their feed makes you feel like just another one of their friends; this breeds loyalty, and that loyalty will bring new customers in.
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Effective personal branding on social media not only differentiates you from the competition but also allows you to build trust with prospective clients and colleagues, as well as establish yourself as a thought leader in your area of expertise.
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