More about Creating Social Media

Why do I need to create Social Media?

Cost management and customer reach—social media marketing requires research, planning, and strategic execution in order to be effective, and is the reason successful social media campaigns are so deceptive; they seem simple, but that’s only because a team of professionals put in time and effort to make it appear that way. One of the greatest benefits of social media marketing is how much easier it is to manage the costs than traditional advertising, and is a surer guarantee that you will see a return on your investments. All social media platforms offer specifically targeted advertising options so that only your potential customers will see the advertising you paid for.
Drive traffic, boost SEO, and differentiate your brand—innumerable things determine a website’s SEO, but social media is playing an increasingly relevant role in determining how popular yours will be with search engines. Steady traffic is imperative for ranking well, and social media is the best way nowadays to get a consistent stream of visitors to your website.
Change marketing to match a demographic change—young people react very differently to advertising these days than previous generations did.
Customer service and brand loyalty—social media gives you the rare opportunity to connect with your customer base in real-time. If your customer takes issue with a product or service you provide, they can contact you directly about the problem through social media and give feedback on your product. Having interactions like these with your customers satiates their concerns, but shows other customers that you care about them and are willing to work with them to provide the best customer experience. Social media also allows your followers to stay current with your company, and having a customer following your page see your posts on their feed makes you feel like just another one of their friends; this breeds loyalty, and that loyalty will bring new customers in.

Other questions you might have

Do I need to be on all of the social media platforms?

In short: yes, you should be on all social media platforms. However, remember that this is in general terms. You should be on each major social media platform, and even more importantly, on niche social platforms. You also don’t need to immediately jump on every new social media platform, because you don’t know if it’ll fizzle out quickly. You also don’t need to invest equal time and energy into every social media platform you have an account on.

What does a pixel tag allow Facebook marketers to do?

The Facebook pixel tag is a piece of code for your website that lets you optimize and build audiences for your ad campaigns. It’s an analytics tool to measure the effectiveness of your advertising by showing the actions people take on your website. You can use the Facebook pixel to create website custom audiences, reach people most likely to take an action, and measure the results of your ads.

How much does Facebook/Instagram marketing cost?

Facebook & Instagram results broken down by industry here:

https://www.wordstream.com/blog/ws/2021/02/08/instagram-ads-cost

How to find your target market on Facebook/Instagram?

Use large personas to determine a clear idea of what the typical customer looks like for your business. Collect competitive insight by looking into your competitors’ Instagram audience, there’s no better way to learn about your target audience. See what kind of followers they have and what kinds of posts they publish. From there, figure out if there are gaps or missing audience segments you left out as you put together the full picture of your audience. You can discover important audience insights such as their follower locations, demographics and brand mentions.
By using existing demographics data, you can get insights from your current Instagram analytics to help you. Under “Insights”, go to “Audience”. Here, you can see some vital statistics about your existing followers including their age range, gender and location.
Conduct social listening, one of the most insightful forms of audience research, to understand your audience and how to most effectively target them. If you know what your audience is talking about and are interested in, you’ll have an easier time engaging them.
Use Instagram polls to your advantage—you can ask your audience relevant questions directly to understand your audience better and improve your targeting. Ask them what content they prefer, or create polls to narrow down on the specifics of their likes, dislikes, interests, and hobbies.

How to create a content strategy for Facebook/Instagram?

Create a regular posting schedule, but don’t bombard your followers with too many posts. Test posting at different intervals and times, then check out the results.
Use different content themes to keep your audience engaged, such as contests, stories, and examples of your brand life.
Create a particular style, then build a style guide for your brand to keep your content consistent and distinct.
Create engagement guidelines to decide how your brand will interact with other accounts. Your engagement isn’t a place you can cut corners, so don’t try to automate this.
Aim to create a cohesive and recognizable brand identity with visual consistency, a clear focus on your subject matter, a branded hashtag, a solid idea of your audience and their interests, and keeping things creative. Don’t forget to use captions, use photo and video albums, use Instagram’s story feature, and use Instagram ads to boost business.

How to market events on LinkedIn?

With regular status updates, you can provide timely updates about upcoming events and generate interest around them. By sharing photos and details, you can give potential attendees a taste of what they can expect.
LinkedIn Published Posts are a powerful tool to reach a wider audience when generating awareness and excitement for an event. LinkedIn has targeting options so your post will be seen by the right people.
Direct messages are one of the most effective ways to market events on LinkedIn. People are more likely to see and pay attention to them.
Using your LinkedIn company page updates to market events is very effective. This is especially useful if you have a large following on the platform. You can use the update to promote the event, share information, and give people a way to sign up for it.
A LinkedIn group is one of the most powerful marketing tools available on the platform, allowing you to build a community of like-minded professionals who are interested in you and your interests.

How to use LinkedIn for network marketing?

LinkedIn is designed specifically for professionals for networking, therefore making it perfect for network marketing. It can be a great place to find and connect with people, but you just have to be careful when approaching professionals with your offers.
Remember that your profile is basically your resume, so fill it out as completely and professionally as possible.
Focus on quality content for your LinkedIn Status updates.
Groups are an excellent and underutilized resource on LinkedIn; join relevant active ones.
Ask and answer questions in your groups to gain visibility. The more active you are, the more contact requests you will receive. Focus on making LinkedIn part of your daily marketing strategy.

Is LinkedIn a good marketing tool?

LinkedIn is one of the biggest social media sites out there, and specifically the biggest networking platform for professionals online. It acts as one giant networking event that anyone anywhere in the world can attend. It has a large and growing user base, so it’s safe to invest in marketing efforts for it, and provides some of the best marketing opportunities out there.

What is LinkedIn marketing?

The process of utilizing LinkedIn to promote an individual or business to attract attention to their profile. Businesses can establish company pages on the platform to build brand awareness, share content to drive traffic to an outside website or blog, and make new connections or grow existing ones. These techniques can bring greater attention to the business and generate leads.

How to do Twitter marketing?

Research your target audience and their behavior on Twitter, including peak active times and what accounts are popular among them.
Know what kinds of content resonate with your audience, using keywords to get a feel for what content and tone generates engagement in your field.
Schedule out tweets with relevant themes at appropriate times, such as holidays, sports events, and current events (this can include special deals or promotions you’re doing). Use relevant hashtags, too.
Review your goals and evolve as you reevaluate your strategy and see what works and what doesn’t. Create goals for what you want to achieve with Twitter and how it fits into your marketing scheme. Make sure your goals are specific and measurable.

Is Twitter good for business marketing?

Twitter may not be the biggest social media network (that’s still Facebook), but it does have more than 300 million active users worldwide. Keeping that in mind, whether or not Twitter is good for marketing is complicated. Nowadays it can be odd if your company isn’t on Twitter simply because so many are. However, sometimes drawbacks can arise with the use of Twitter. For one, it’s almost impossible to delete anything on the internet, so if
someone slips up with a Twitter post on your company’s page, you
could have a nightmare ahead of you.

With that in mind, here are some pros and cons to marketing on Twitter:
Pros
- One-on-one engagement with customers
- Massive platform to get your brand in front of as many people as possible
- Marketing is done your way, since you can post just about anything that doesn’t violate the Twitter Rules
- Highly increases the SEO value of your website
- Ability to meet and connect with new people every day
Cons
- Possible to post some deeply unfortunate things very quickly
- Possible to seem overly self-promotional
- Determining how often to post is tricky
- Have to have personality in your business branding
- Following too many people won’t get you more engagement

How to learn Pinterest marketing?

Conduct a market research study on Pinterest, something incredibly easy to do thanks to the format of the platform. Learn the tactics your competitors are using and determine which ones work best.
Feature blog posts on your Pinterest account by pinning a photo or video to a board and including a link to a blog post that discusses the visual content. This will drive traffic to your website.
Tell a visual story about your brand with your pinterest posts. Show, rather than tell, your audience what your company stands for and what you value, support, and provide.
Show off your expertise in your posts; include your work and your process.
Pinterest is a great tool to use when humanizing your brand, and it’s an important tactic to use on Pinterest especially because it is a primarily visual platform. It’s also an easy platform to communicate directly with your followers on, either one-on-one or as a group. Additionally, you can use giveaways, videos of your behind-the-scenes work, the latest company news, product information, promotions, and discount codes as a way to show your audience and followers just how much their support and business means to you.

How to start Pinterest marketing?

Consistency is key—make sure your username, display name, and icon match on all your social media accounts, but especially Pinterest because it’s more visual-focused than text-focused.
Produce ads for Pins that are conversion-focused—this is the best way to increase traffic to your own website using Pinterest.
Claim your website on Pinterest so you can track both the Pins you create as well as the links other users make to your website.
Be inventive with your keyword research since there aren’t many tools available for Pinterest SEO. Pinterest’s autocomplete function is a good resource.
Promote your Pinterest account on your website in as many places as you can.
Keep Pinterest and its format in mind when you create your images and videos for it, and make sure you use a distinct color palette and watermark.
Use rich Pins that will update when your website does so customers can rely on your Pinterest boards for up-to-date information.
Participate actively in the Pinterest community to gain followers by creating Pins regularly, leaving comments, saving others’ pins, joining group boards, and inviting others to join group boards.
Pay attention to your analytics and set attainable goals based on what you see. Modify your goals when necessary.

How to utilize Pinterest for marketing?

Make your content available and appealing, and use it to allow click throughs to live links (unlike Instagram which doesn’t allow this).
Create boards according to themes, ideas, plans, or other sources to make the information your customers are looking for as easy as possible to find. This includes group boards.
Build a community to increase traffic to your website by treating it as a two-way street where you can engage with users.
Use Pinterest to educate your customers—it’s already a platform filled with tutorials, infographics, how-tos, and links to other educational content, so capitalize on that by making your own and attaching it to your brand.
Remember to follow social media best practices on Pinterest as well—just because it’s a different kind of social media platform doesn’t mean you can’t fall into the same pitfalls as with other sites. Interact and engage with your followers regularly, post regularly, avoid blatant self-promotion, and create a style guide to avoid posting mishaps.
You can provide your audience with discount codes and coupons so they will continue to visit your profile on a regular basis.
Cross-promote and link your Pinterest account on your other websites and social media accounts.
Analyze your results! In order to get the most out of your marketing efforts, make sure the work you’re doing is paying off. Keep track of referral traffic, engagements, leads generated, and anything else you’re interested in with Pinterest Analytics. The Pinterest Analytics tool provides you with four major types of information, including an overview of your profile metrics, the number of people who engage with your content, what devices your content is viewed on, and a list of your most popular pins.

How to market on Yelp?

Here’s a helpful guide from Yelp to help you get started on marketing through them:

https://business.yelp.com/advertise/how-to-market-your-business/

How to use Yelp for marketing?

The first step is to claim your business page on Yelp; the platform will guide you through the steps to do this and offer assistance if your page has been claimed by someone else.
Keep your page up to date. Similar to Google My Business, you need to verify that your profile is accurate, and you should incorporate keywords into it for optimized SEO.
Respond to reviews in a timely manner, and when responding to negative reviews, make sure to acknowledge the issue, take responsibility, apologize, and offer an explanation if necessary.
Increase your visibility on Yelp with paid page upgrades such as badges for business highlights, a verified license, and a prominent call to action button.

Don't know where to start?

Effective personal branding on social media not only differentiates you from the competition but also allows you to build trust with prospective clients and colleagues, as well as establish yourself as a thought leader in your area of expertise.

Get in contact with us today to get started

Get Started Here!