More about a Shopify Store | Estrada Marketing

Why do I need Shopify?

Shopify has been designed expressly for eCommerce, and is one of the best platforms for that service for that reason; it provides a wide array of tools for store owners so you can build your stores from the ground up and have everything you need to run your business.

With Shopify, merchants can build and customize an online store and sell in multiple places, including web, mobile, in person, brick-and-mortar locations, and pop-up shops and across multiple channels from social media to online marketplaces.

Other questions you might have

What is MyShopify?

MyShopify is part of the free URL you are provided when you create an account with Shopify. This is what your free subdomain looks like: yourstorename.myshopify.com. This is how you launch a live Shopify store without buying or transferring a custom domain name. This also means with a free trial you can test out the interface and see a live version of your site on the internet.

Do you need a business license to sell on Shopify?

In most cases, no, you don’t need a business license for your Shopify store. However, if you are selling federally regulated products (like alcohol, animal products, or firearms), using the Shopify payment gateway, or storing inventory in your home and need health permits, then you do need a business license. If you’re selling regular groceries or home products, you do not. However, it would still be a good idea to check with your local state licensing office or the Small Business Administration to see what licenses you could need. Read more about where and how to obtain a business license, here.

Who does Shopify integrate with?

Shopify integrates with a huge number of other tools and services because most of them have recognized the importance of integrating with such a prolific platform. All kinds of marketing tools including email marketing platforms, CRMs, online marketplaces, accounting software, and inventory management systems have been integrated with Shopify.

Is Shopify the best for eCommerce?

Yes, Shopify is unquestionably one of the best eCommerce platforms out there. Here are some of the highlights of Shopify: Seamless integration capabilities, including with Google Ads and Google Merchant Center Tons of available themes Integration with top payment providers, such as PayPal, Stripe, and Klarna Support for blogs, which increases content Tracking and maintaining customer data Both a website builder and content management system Optimized for SEO with easily customizable keywords Optimized for email campaigns Able to add coupons and discount codes Full HTML and CSS editing abilities Shopify point of sale (POS) and other POS integration Customizable profiles for your employees Integrations with live chats (including a native one) Create your own store gift cards Built-in cart abandonment feature—allows for automatic emails to go to customers to encourage them to complete their checkout Integration with help desk apps such as Zendesk Built-in analytics reporting Shipping carrier integration—most major shipping carriers integrate with Shopify, including FedEx, UPS, USPS, and Canada Post.

Who uses Shopify?

Shopify is mostly used by small- and medium-sized businesses, but is also used by large companies all over the world like Tesla and Redbull.

How many stores can you have on Shopify?

You can have multiple stores with Shopify, but you cannot have multiple stores running on a single Shopify account. Thankfully, however, you don’t have to create a different identity for every new store you want to open. You can open several stores with one email address, choose an individual subscription plan you want for each store, and manage it accordingly. These stores will all be separate from each other, and won’t have a collective merchant dashboard. You’ll have to manage all of your business’ products, orders, and customers separately or connect their management with third-party software.

Is Shopify safe?

Yes, Shopify is safe on both ends. Shopify allows merchants to securely receive payments from their customers through one of a number of available payment gateways. Shopify uses some of the highest safety standards for hosting online stores and receiving payments. If you use PayPal, it adds an extra layer of security to your payment information, and it can offer some help with getting your money back if you happen to be scammed or you feel the product doesn’t meet the store description and the merchant refuses to refund your money. Shopify also helps merchants identify and cancel orders that may be fraudulent with an algorithm that detects suspicious behavior and marks those orders for review before approval.

How to add social media to Shopify?

Here’s a helpful support page from Shopify to get started: https://community.shopify.com/c/shopify-design/social-media-add-social-media-icons-via-assets/m-p/613668

Can Shopify be used for services?

Yes, Shopify can be used for a range of services such as consultation, event management, booking and appointments, online classes and courses, home services, etc.

Is starting a Shopify store worth it?

Pros: Flexibility Ability to start your business from home Little startup cost Rewarding work Scalable Traffic to your website High margins Quick build time Secure Easy to encourage “impulse buying” Unlimited income potential Amazing perks and discounts You are your own boss Higher likelihood of getting referrals You can sell your product in various places Simple business model Control your own destiny You get to do something you truly love You can work from anywhere eCommerce retail is growing quickly Promote and sell your product on Amazon Various ways to make money Make money while you sleep Cons: Crowded space Finding the right supplier Lack of employee benefits Isolation Taxes No safety net High overhead expenses Need to charge sales tax Work can be repetitive Difficult to build personal relationships with customers Minimal physical activity Learning curve Comparing those lists, yes, starting a Shopify store is absolutely worth it.

Is shopify.com legit?

Yes, Shopify is a legitimate eCommerce platform for building online stores to sell products and services. However, not all stores hosted on the platform may be as legitimate as Shopify itself as it doesn’t have strict policies or thorough vetting systems.

Ready to launch your Shopify store of your dreams?

Shopify is optimized for online selling. By using integrating Shopify with Listing Mirror, you can manage your entire eCommerce business on one platform. We make listing management, order fulfillment, inventory & syncing, and warehouse management easier than ever for your Shopify-hosted eCommerce store.

Get in contact with us today to get you started the right way!

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